welcome to Erewhon

Since 1966, Erewhon has led the organic revolution, and we remain passionately committed to providing the purest organic foods. We continue promoting the philosophy that "if what you eat is good, and pure, and true to its source, all else will follow." It’s the cereal you can feel good about eating whether you're enjoying our Organic Crispy Brown Rice, Organic Corn Flakes, or Organic Harvest Medley. All Erewhon cereals are USDA Organic, Non-GMO Project Verified, and made in a peanut-free and tree nut-free facility!

At Attune Foods, we believe what matters most is what's inside. Attune Foods commits to bringing you food that helps you feel good and that you can feel good about eating with your family.

 Spoon of Simply Vanilla Granola


get to know the real us

  At the forefront of the whole foods movement in the '60s.
Since its inception in 1966, Erewhon has defined the standard for “natural” in the health food industry, and has always been synonymous with the utmost in product quality, purity, and integrity. With its continued dedication to maintaining uncompromised standards and its continued influx of energetic hard-working people of the same philosophy, Erewhon was able to grow from a tiny, basement storefront on Boston’s Newbury Street to one of the nation’s largest and most important retailers, manufacturers and distributors of natural foods. 


pronounced air-wahn

Erewhon (pronounced AIR-wahn) derived its company name from a famous nineteenth century novel by Samuel Butler. In the novel, “Erewhon” (made by rearranging the letters of the word “nowhere”) was a utopia in which it was a crime to be sick, and everyone was responsible for his or her own health.

Founded in Boston, Massachusetts by two macrobiotic educators named Michio and Aveline Kushi, Erewhon was on the forefront of the whole foods movement that emerged in the mid 1960’s. Their message was simple: a whole foods diet can support health and help prevent sickness. A whole-grain based natural diet was necessary for good health.

Erewhon was the first company to establish a Charter of Quality Standards for Natural Products so you as a consumer always know what “natural” means regarding Erewhon products. According to the Charter, the term “natural” describes products that adhere to the following guidelines:

No synthetic additives or preservatives
No artificial colors or flavors
No hydrogenated or solvent extracted oils
No refined flour or sugar

Only natural sweeteners such as honey, maple syrup and brown rice syrup.

And starting in 1970, Erewhon was a pioneer in contracting with farmers to produce organically grown crops.

In 1986, Erewhon acquired U.S. Mills. U.S. Mills’ traditional whole grain cereals and sound manufacturing processes were consistent with Erewhon’s dedication to all natural minimally processed foods – thus a joining of the two was a natural progression. In 2009, Attune Foods acquired U.S. Mills with the desire to honor Erewhon's heritage and build upon it through addressing digestive health with pure ingredients, simply processed for foods to support digestive health.

Today, the Erewhon brand continues to flourish while holding true to its commitment to natural and organic foods that play a key role in one’s overall health and well-being.